About Us:Our Team


Chief Executive Officer – Mark Vignoles

As a child in Ireland, Mark’s father Sean Vignoles dreamed of finding success in America. Service West, founded in 1981 by his son Mark, is the culmination of that dream. The world’s largest commercial furniture installation company, Service West thrives by assisting its customers in achieving success. Mark graduated from St. Mary’s College and lives with his wife, Renee, in San Francisco.

President – Scott Shepherd

Scott brings two decades of financial management experience to Service West. He has served as controller and chief financial officer in a wide array of industries and proven himself an expert in the management of complex business initiatives. At Service West, he implements new enterprise resource planning systems, helps restructure different departments, shortens closing cycles, and raises operating capital.

Vice President of Sales, Corporate Services – Benny Diaz

Benny started his career at Service West in 1997 as a Field Installer and in 1998 took on the  Dispatch responsibilities.  In 2001 Benny began to do estimates, leading to becoming the first Account Manager at Service West where Benny was instrumental in the growth of the company and the development of our Orderworks operating system.  In 2007, Benny was promoted to Senior Account Manager.  Benny left Service West for a brief time and returned in the Summer of 2014 as the Senior Account Manager focusing on developing customer relations and growth.  His contributions to our business development successes and growth led to Benny’s promotion  to his new role as Vice President of Sales in February of 2015.

Vice President of Operations, Northern California – Ruben DeLeon

Committed to ensuring customer satisfaction, Ruben supervises fieldwork and project performance. He oversees multiple complex installations for customers in a wide range of industries and focuses on field crew performance. Ruben works to ensure every installation is positive and stress-free by meeting any unforeseen challenges as they arise.

Director of Customer Service – Shelley Hertz

During her extensive tenure, 25 years of experience in the contract furniture industry, Shelley has worked with various companies to maximize profitability, optimize operational efficiency and increase market share. At Service West, she focuses on managing distribution logistics and customer service.

Vice President of Operations, Southern California – Tom Ready

Tom Ready started as the new General Manager of SoCal on April 1st 2018. Since Tom’s hire he has been promoted to VP of Operations – Southern California. He brings 40+ years’ experience in the construction industry as a General Contractor and also as an expert in the Division 10 Specialties business. Since being here at Service West Tom has contributed in the building of the Construction Division in SoCal and is helping the Team to get Service West as a major player in Division 10 in all of California.

Sr. Director of Logistics and Customer Service – Gabriella Medellin

Gabriella Medellin has over 18 years experience in the furniture industry. In her earlier years at Service West she worked in the Operations department with experience in customer billing, minor dispatching, and administrative help to the field operations team. Gabriella left Service West for a little while and returned in 2018 as a Sr. Operations Manager with Account Management and Operations Managerial experience. She was recently promoted to Sr. Director of Logistics and Customer Service with an enthusiasm to utilize her experience and skills to help bring Service West to new levels.